The clean label movement has caught the imagination of consumers worldwide. People are very concerned about using synthetics or artificial colors, especially in the food and beverage industry. Food product manufacturers are in a fix to find a solution that meets consumer preferences without compromising the product's look. Surprisingly, hibiscus powder has always been available as a natural colorant alternative.

This ruby-red powder, obtained from the bright petals of the hibiscus flower, is a powerful and flexible coloring agent.

Hibiscus sabdariffa, or Jamaican flower, belongs to the mallow family. It produces red calyces for making beverages, wine, juice, marmalades, infusions, colorings, jams, cookie flour, extracts, and liquors, among other things.

The color extracted from the Jamaican flower is usually an excellent natural alternative for use in the beauty and pharmaceutical industries. Similarly, its features include a rich source of red pigments for use in the food business.

An Ingredient for the Natural Appeal

Hibiscus powder is more than just pretty; it boasts a range of benefits that make it a compelling choice for forward-thinking brands.

• Clean-Label Appeal: Consumers are increasingly looking for natural components. Hibiscus powder allows you to substitute synthetic hues and adopt a clean-label approach that appeals to health-conscious consumers.

• Vibrant Hues: Hibiscus powder can be manipulated to create a range of beautiful shades, from deep reds to delicate pinks and even purples! This allows for creative freedom on your product line.

• Natural Goodness: Hibiscus isn't just a pretty flower. It's packed with antioxidants, offering a potential health boost to your products.

B2B Application:

Hibiscus powder can be used in different ways. Its applications are as diverse as its colors and potential health benefits. Here are just a few ways you can incorporate it into your food and beverage creations:

• Beverages: Add a pop of color to the juices, kombucha, yogurt drinks, and protein shakes. Not only can coloring this powder add a subtle tartness,

• Confections: Innovate vibrant colored candies, naturally colored frostings, or even hibiscus-infused ice cream!

• Baked Goods: Add it to bakery products and lure your young customers with pink cupcakes, red velvet cakes, or hibiscus-swirled bread.

Increase Your Products Vibrancy Naturally:

Hibiscus powder is more than just a natural dye; it's essential in various other b2b products. It is used in a wide range of industries, including cosmetics and hair care, textiles, and food and beverage. We know it for its vibrant colors, clean-label ingredients, and potential health advantages. Hibiscus powder's versatility and natural goodness position it to become a standout element in the future of clean-label coloring.

For customers looking for organic and conventional raw ingredients with same-day shipping in and around Canada, visit Green Jeeva Canada.

**The Food and Drug Aministration has not evaluated these statements. This product is not intended to diagnose, treat, cure, or prevent any disease.**