Diet as a term has gone through a paradigm shift. Right from fitting into a certain size to actually feeling healthy, people have understood the right essence of healthy living. In addition, the growing discussion on health again brings the focus to nutrition. Hence, nutraceutical supplements play a vital role in people’s lives today.
Health has become an overall buzzword. Everyone keeps talking about it. Hence, the nutraceutical and dietary businesses have taken full advantage of the trend and pushed products to the market that helps people maintain a healthy life.
Trends come and go. However, these trends have shaped the nutraceutical and dietary market demand generation focal points. Therefore, let us discuss diet trends and the dietary supplement ingredients that are getting popular as per those trends.
Intermittent Fasting is restricting food intake for a window of time that improves the natural ecosystem of the body and promotes weight management. Some diet expert believes the diet supports cardiovascular health in the body and improve cellular reparation. The trend has increased the demand for multivitamins, Spirulina Powder for Vitamin D, Amla powder for Vitamin C, etc.
Plant-based diets are sustainable and support the natural immune system. Moreover, they are rich in vital micro-nutrients like phytonutrients, antioxidants etc. However, most people face challenges balancing out their macros, protein primarily. Hence, the trend has resulted in a spike in soy protein, pea protein powder, etc.
The Paleo diet includes fruits, lean meats, vegetables, fish, seeds, nuts, eggs, etc. it aims at replicating the eating pattern of human beings in a Paleolithic era which includes grains, dairy products, legumes, etc. The diet trend has contributed to the spiking demands of ingredients like probiotics, Vitamin D, Fish oil, etc.
The Keto diet is a high-fat and low-carb diet that aims to put the body in a state of ketosis. It offers many health benefits and helps combat complications. Ketosis is a metabolic state where the body uses fat as fuel, not carbs. Keto Diet trend has spiked up the popularity of a few ingredients like kale powder, Spirulina Powder, MCT fish oil, etc.
Learn more about the popular supplements used in the ketogenic diet and the ingredients that industries popularly prefer to manufacture these supplements here.
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