It is a matter of fact that most supplement manufacturers invest a lot of resources in crafting, revising, and making their product formulas the best. However, they spend comparatively less time in deciding how their supplements should be packaged and labeled. Although the quality of the product is very important, yet the packaging design plays a great role in deciding the performance rate of your supplement in the market. Hence, you should give a good amount of attention to supplement packaging and keep yourself updated with the latest trends related to nutraceutical packaging and labeling.
5 Trends to Follow in Supplement Packaging & Labelling
The terms “transparent” and “clean” hold a great value in supplement packaging and labeling and both are two distinguished trends, though often used interchangeably in an incorrect way.
A majority of consumers are likely to regard products with “clean” labels as natural ingredients. In general, these kinds of products are environmentally stable, ethically sourced, and offer better nutrition.
Around 90% of customers are likely to purchase products that seem to build a sense of trust and credibility. Transparent labels that have easy-to-understand ingredients mentioned on them tend to build trust.
Digital printing has achieved a lot of popularity over the past decade and this has given way to the personalization and customization of labels. You can host a customized products campaign, where you can be creative in offering your customers personalized items. You can have personalized names printed on the products, mention doctor-approved recommendations, or host a survey and print your customers' answers on the packaging. This will offer your customers a sense of customization and individualized feeling.
The design of the packaging plays a great role in attracting customers. In accordance with a number of surveys, the purchase decision of a customer depends majorly on the color of the packaging alone. You should make use of gradients and colors that offer a strong appeal. Some of the primary colors that can be used on the packaging include bright yellow and neon green. Bright and bold packaging with a reflective surface and a metallic sheen is more likely to lure the eyes of consumers.
In today’s world, customers are becoming more and more aware of the environmental conditions and are looking forward to investing in products with sustainable packaging, which will not be very harmful to the planet. Sustainable supplement packaging involves recyclable materials that let the consumers do their part in keeping the planet in good health. The manufacturers must also take care to make use of less packaging material, leaving less carbon footprint.
According to a number of surveys and studies, counterfeiting is on a rapid rise. In this world, where the nutraceutical industry is experiencing a lot of competition, a brand’s integrity has become quite crucial. As a result, manufacturers of supplements and nutraceutical products are becoming more careful and leveraging a number of high-end packaging techniques, including invisible inks, hologram-based authentication, fingerprints, and anti-diversion codes.
The Final Thoughts
Creative and responsible nutraceutical packaging and labeling can help you make the most out of the 90 seconds time your product has to impress a customer before s/he makes a purchase decision. The manufacturers of supplements should keep their eyes open for fresh, emerging trends that can help make their products stand out in the market.Disclaimer:
The above statements are not intended to cure any disease or comply with any health benefits. This is solely for information purposes. Please consult your doctor/health practitioner before consumption of the product. Although we take efforts to keep our website informative, we do not guarantee any medical benefits.
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